Foglia D’Oro

E-Commerce content and copy

Introduction

  • In July 2021, I worked on a luxury floral boutique website. I was assigned the UX copy for the website product requirement.

  • The client sold flowers online for large catering events, but they needed their website to have visibility. The tone of the website also asked for a show of elegant, well-put text copy.

  • I had to optimise and curate the website content and write the taglines by incorporating SEO techniques in the process and coming away with a more free-flowing and natural progression of the viewer’s perspective.

Optional, feel free to skip

Create the UX Copy for a website to gain online visibility using SEO techniques

Optimum SEO

We used a priority system that would determine how many keywords were to be inserted into the copy and I made sure that those keywords showed in the website.

Changing UX Copy

I collaborated heavily with my manager, who conferred with the client regarding the work.

We went over every bit of content and optimised the SEO with as many front-loaded keywords as possible without stilting the copy content.

Visual Showcase

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Takeaways

  • Researching UX copy brought this to the front of my mind - no matter how good the design is, at some point the users have to engage with the content as well.

  • The average user does not linger too long on any website. It meant that every character I used gained more importance, and thus needed to be thought out carefully.

Impact

  • The UX copy of the website improved the visibility of the website.