Pavement

Sneaker reselling marketplace

Introduction

  • In August 2021, I was approached by a friend/business partner who had conceived an idea for a sneaker-reselling marketplace.

    The USP of the application would ensure that financially minded collectors can buy sneakers in their budget, and that they could sell off sneakers from their collection if needed.

  • We split up the business plan to create the product. Before we decided to put forth the resources in the project, however, we decided to create a MVP version of the product.

  • I was asked to create a set of visual interfaces for a sneaker reselling mobile application.

Optional, feel free to skip

Concept MVP for a sneaker re-selling marketplace platform

User Research

I used two methods: Focus Groups and User Interviews to gain knowledge about deficiencies in the current applications available on the market. I satisfied stakeholder demands as well as user demands.

The focus groups had groups of 2-3 people at once, and I interviewed 18 people in total.

Information Architecture

The Information Architecture of the MVP was inclined toward adding the basic features and removing issues people have with the existing system.

We designed the IA intending to use the business origami methodology to beta-test the idea.

Realising the concept

Quick low fidelity wireframes meant I could put the same sketches through multiple versions so I could see the progression behind the work.

I took inspiration from stock trading applications, sneaker reselling apps, finance applications and visual-based social media like Instagram & Pinterest.

High Fidelity Wireframes

Visual Showcase

Homepage – 1.png
Lifestyle – 1.png
Sneaker View – 1.png
Profile.png
Your Collection - 1.png

Takeaways

  • As a UX Designer, you know nothing till you can show evidence - whether qualitative or quantitative.

  • Every digital product you ever create will need development, and to manage both the processes at optimum efficiency, the designer must be agile with their requirements and touch grass every so often.

  • I must always question every action with a fundamental question: how will this create value for the user?